About Esthemax
Esthemax was not made in a day. Our company and products are the fruit of four decades of research, development and listening to the professionals who use them. As a natural-based cosmetics house built for high performance, we are recognised for a quality that stands above our competitors.
Since the brand launched in 1995, Esthemax has grown into a complete line of professional treatments for every skin type and concern, and is now found in more than 30,000 aesthetic shops and spas around the world. Esthemax Singapore brings that same ritual, mixed fresh for every treatment, to your treatment room.
Inside Esthemax
From the laboratory in Korea to the filling lines in the United States, every jar is made in our own facilities.
The Esthemax philosophy
Our philosophy of natural skin care can be summed up in three words.
Performance
Created by our team of leading specialists, our products are high-performance solutions for modern beauty needs: contemporary answers for demanding, modern, yet accessible beauty.
Purity
We strive to use plant and mineral active ingredients, and to remove from our products all skin-damaging synthetic agents.
Pleasure
The texture, fragrance and experience of using Esthemax products give our customers a distinctive pleasure.
A favourite among aestheticians and their clients, we vow to keep providing the highest quality cosmetics to meet the diverse and ever-changing needs of our customers, society and the environment.
Our history
Forty years of powder expertise, from a Korean cosmetics house to the world's leading Hydrojelly.
COKO Cosmetics is founded in Korea (Cosmetics Korea), the house that would become Esthemax.
The Esthemax brand is launched.
Esthemax becomes the #1 powder company in the world, shipping 40 tons of product every month.
The Esthemax trademark is registered under the Madrid System across 40 countries.
Esthemax USA is established in the United States.
The Hydrojelly trademark is registered in 21 countries.
Esthemax passes the EU Cosmetics Regulation, one of the strictest standards in the world.
Distributing to 78 countries, and now in Singapore.